Facebook Pixel Integration
Collect data and lead to good conversion via Facebook Pixel in Odoo!!
Now, study the movement of visitors on your Odoo website via Facebook Pixel. It sends customer behaviour data from Odoo website to Facebook Pixel. This module lets you easily deploy various tracking events to collect useful data from Odoo website for analysis.
Facebook Pixel is an analytical tool which collects data about various actions taken by the visitors on your Odoo website. It even lets you deploy various retargeting strategies to bring back the customer and convert potential leads.
- Make sure that your ads are being shown to the right people.
- Build advertising audiences.
- Unlock additional Facebook advertising tools.
- The module allows you to send data related to customers’ behaviour on your website.
- The data can be used to study the actions of customers and take the best measures to increase conversions and bring in more leads.
- Data for actions such as Pageviews, Searches, Add to cart, Initiate Checkout, Add Payment Info, Purchase and Content Viewed is directly sent to the Facebook Pixels.
- The data is collected and sent to the Facebook Pixel Analytical tool. With this, you will be able to detect the places that need optimization for good conversion rates.
- It even lets you target the right audience by advertising the right products and increasing your sales and profits.
Detailed Features List
Below is the list of features of Facebook Pixel Integration
Configure the Facebook Pixel analytical tool with Odoo
- The Odoo Facebook Pixel Integration module configures the Facebook Pixel analytical tool with Odoo website.
- Once configured, it sends customer behaviour data from Odoo website to Facebook Pixel.
Track your customer’s behaviour on Odoo with facebook pixel
- This module lets you easily deploy various tracking events to collect useful data from Odoo website for analysis.
- Data related to events such as Search, Add to cart, Initiate checkout, Add payment info, Purchase and View content is sent to the Facebook Pixel.
- Implemented Enhanced Ecommerce features like Add to cart, Purchase, etc.
Pixel Configuration
Setup an account in Facebook Pixel & get pixel id from the account. For more info Click Here.
Simple configuration for back-end user which will be easily available from Website > Configuration > Settings > Website > Facebook Pixel.
Enable Facebook Pixel Setting & then fill pixel id.